Description

A cult favorite matte liquid eyeshadow that went viral for its effortless blend and smooth, crease-proof finish. This high pigment, longlasting formula is designed for all lids - oily lids, hooded eyes, and mature skin.

The creamy, foolproof texture evens out discoloration, smooths the look of veins, and delivers all day wear without creasing, fading, or feeling heavy.

Wear it alone for a one and done look, use it as an eyeshadow base or primer, or layer it with our metallics for added dimension. It multitasks beautifully anywhere on the face.

Dermatologist tested and ophthalmologist tested.

Product volume: 0.23 fl oz | 7 ml

How To Use It

A little goes a long way. Apply a small amount to lids using your fingers or a brush and blend quickly. Wear alone for an easy matte look, use as a base to even out lids, or layer for deeper color and pair with Mixed Media Metallics for added dimension.

Ingredients
View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 34%
  • Sustainability: 72% Post Consumer Recycled materials (PCR)
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Can I layer metallics over matte shades?

Yes. Our metallic liquid eyeshadows are designed to layer seamlessly over matte liquid eyeshadow shades. Apply a matte as your crease-proof base, then tap a metallic on top for added shimmer and dimension.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

How To Use

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 4,020 reviews
91%would recommend this product
Total 5 star reviews: 3.3k Total 4 star reviews: 317 Total 3 star reviews: 132 Total 2 star reviews: 97 Total 1 star reviews: 139
Highly PigmentedRated 1.7 on a scale of minus 2 to 2
VersatilityRated 1.7 on a scale of minus 2 to 2
Staying PowerRated 1.9 on a scale of minus 2 to 2
4,020 reviews
  • LM
    Liz M.
    Flag of United States
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Easy winner!

    Too easy and beautiful not to try! Love it!

  • GR
    Gloria R.
    Flag of United States
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Beautifully Effortless

    This eyeshadow is exactly as I had hoped and expected. Beautiful color and easy to use. Highly recommend if you are into doing a quick , light makeup look.

  • CM
    Cécile M.
    Flag of France
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Love this product

    I use these products for 2 years non stop now, they stay all day long, I can't wear powder anymore !

  • TT
    Tracey T.
    Flag of United Kingdom
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Rose water

    Lovely colour, thick and pigmented, does not sit in creases

  • BE
    Bryn E.
    Flag of United States
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Long delay

    The product I received is fabulous — I’ve been waiting for the rest of my order for about a month. If you have a few weeks to wait, great! Customer service not great on notifications, I had to inquire. Despite great product may not order again.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.