Description

A cult favorite matte liquid eyeshadow that went viral for its effortless blend and smooth, crease-proof finish. This high pigment, longlasting formula is designed for all lids - oily lids, hooded eyes, and mature skin.

The creamy, foolproof texture evens out discoloration, smooths the look of veins, and delivers all day wear without creasing, fading, or feeling heavy.

Wear it alone for a one and done look, use it as an eyeshadow base or primer, or layer it with our metallics for added dimension. It multitasks beautifully anywhere on the face.

Dermatologist tested and ophthalmologist tested.

Product volume: 0.23 fl oz | 7 ml

How To Use It

A little goes a long way. Apply a small amount to lids using your fingers or a brush and blend quickly. Wear alone for an easy matte look, use as a base to even out lids, or layer for deeper color and pair with Mixed Media Metallics for added dimension.

Ingredients
View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 34%
  • Sustainability: 72% Post Consumer Recycled materials (PCR)
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Can I layer metallics over matte shades?

Yes. Our metallic liquid eyeshadows are designed to layer seamlessly over matte liquid eyeshadow shades. Apply a matte as your crease-proof base, then tap a metallic on top for added shimmer and dimension.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

How To Use

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 4,271 reviews
91%would recommend this product
Highly PigmentedRated 1.7 on a scale of minus 2 to 2
VersatilityRated 1.6 on a scale of minus 2 to 2
Staying PowerRated 1.9 on a scale of minus 2 to 2
Customers Talked About
4,271 reviews
  • F
    FLowry
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Believe the hype!

    Kept seeing this on my Instagram feed and loved the Rose Water shade. Took a chance and well! The hype is to be believed; gorgeous colour, flawless application and doesn’t move all day. Just magical ✨

  • JN
    Jeannine N.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Sat satisfied customer

    Love the Matt Linen eye concealer cream it lasts all day doesn’t rub off. Very easy to apply and a little goes a long way. One of my favorites.

    I also want to say the Customer Service from this company is amazing.

  • ML
    Ms. L. B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Great eyeshadow

    I’m really impressed with this product. It is so easy to apply with a brush and stays put all day.

  • FH
    Flor H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow REEF 01 Vibrant Matte Peach
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Get it! It is worth it

    This is definitely the easiest eyeshadow application I have ever done. This is from someone who can barely do her eyeliner. The color is perfect, and the coverage is fantastic.

  • NH
    Niki H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Oily sweaty heavy eyelid saviour!

    I’ve always had oily sweaty eyelids and have always needed to use a primer. As I’m getting older, with perimenopause creeping in, my eyelids are starting to get heavy. Oily, sweaty, heavy eyelids (I’m really selling myself here) have meant that even with primer, my old eyeshadows have creased and slumped within hours, which has made me sad. I’ve spent the last year hunting for the right eyeshadow. I’ve been pulled in by all the instagram click baits and spent a small fortune but nothing has worked…until now! My hunt is over. This one stays put! Winner!!!

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.