Description

A cult favorite matte liquid eyeshadow that went viral for its effortless blend and smooth, crease-proof finish. This high pigment, longlasting formula is designed for all lids - oily lids, hooded eyes, and mature skin.

The creamy, foolproof texture evens out discoloration, smooths the look of veins, and delivers all day wear without creasing, fading, or feeling heavy.

Wear it alone for a one and done look, use it as an eyeshadow base or primer, or layer it with our metallics for added dimension. It multitasks beautifully anywhere on the face.

Dermatologist tested and ophthalmologist tested.

Product volume: 0.23 fl oz | 7 ml

How To Use It

A little goes a long way. Apply a small amount to lids using your fingers or a brush and blend quickly. Wear alone for an easy matte look, use as a base to even out lids, or layer for deeper color and pair with Mixed Media Metallics for added dimension.

Ingredients
View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 34%
  • Sustainability: 72% Post Consumer Recycled materials (PCR)
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Can I layer metallics over matte shades?

Yes. Our metallic liquid eyeshadows are designed to layer seamlessly over matte liquid eyeshadow shades. Apply a matte as your crease-proof base, then tap a metallic on top for added shimmer and dimension.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

How To Use

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 4,035 reviews
91%would recommend this product
Total 5 star reviews: 3.3k Total 4 star reviews: 317 Total 3 star reviews: 136 Total 2 star reviews: 97 Total 1 star reviews: 140
Highly PigmentedRated 1.7 on a scale of minus 2 to 2
VersatilityRated 1.7 on a scale of minus 2 to 2
Staying PowerRated 1.9 on a scale of minus 2 to 2
4,035 reviews
  • AC
    Anita C.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Eye makeup

    I kept seeing this eye make up on social media. A friend was wearing it one day and it looked really nice.

    So I took the plunge and ordered the colour Linen. I Love this and how it goes on so easily, blends really well and stayed on.

    Highly recommend this brand! I’m now looking into getting more colours.

  • ED
    Elizabeth D.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Excellent!

    These liquid eyeshadows are easy to apply with your fingers or with the Gen See brush. They are easy to blend and last all day without creasing. I use them everyday!

  • JW
    Jill W.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow SHROOM 05 Matte Taupe
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Gen See Fan 4 Life!

    Gen See has created a silky smooth eyeshadow that lasts all day and night until you take it off. Easy to apply and remove is also another reason for my 5 star review. It doesn’t settle into fine lines on ‘mature’ eyes and all the colors give great coverage. After I purchased Rose Water (which is beautiful!) I purchased 3 more different shades. Love them all!

  • SE
    Susan E. P.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Repeat customer!

    Loving all their makeup so far. The mixed media Linen shadow is my go to everyday. Be sure to lightly diffuse the eye color after applying it with their brush.

  • NH
    Nancy H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Amazing Staying Power

    This stuff stays like no other - so blendable - all my other “favs” have been officially ousted ! This is the best of the best - worth every dime

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.