Description

Our bestselling viral liquid eyeshadow in Linen will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Linen.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 4,975 reviews
90%would recommend these products
Total 5 star reviews: 4.1k Total 4 star reviews: 382 Total 3 star reviews: 175 Total 2 star reviews: 119 Total 1 star reviews: 185
4,975 reviews
  • PD
    Paula D.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow PLUSH 02 Matte Chocolate Brown
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    Liquid eyeshadow

    Absolutely amazing! Stays in place. Doesn’t wear off or go into creases. Use the Matt color as a base then accent with a shimmer! Perfection! I won’t buy anything else! Need more gray colors please tooo!

  • RH
    Ronnie H.
    Verified Buyer
    Reviewing
    The Linen Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Set

    Good set. Happy the brush was included

  • RH
    Ronnie H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Eye shadows

    Great product. A little goes a long way. Stays put, easy to apply, does not crease

  • LA
    Laurie A.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    My Favorite Eyeshadow!!

    Perfect color, easy to apply, stays in place (no creasing) and love that it is clean!

  • S
    Sunshine1
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Great on crepey old lids

    Wow. I went to Sephora and tried all their liquid shadows but none blended well on my aged lids. This one went on perfectly looks great hours in and is definitely better than the other brands. Really happy with it. I’ve prefer make up online before and been disappointed. Not this time.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.