Description

Our bestselling viral liquid eyeshadow in Melon will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Melon.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 4,729 reviews
91%would recommend these products
Customers Talked About
4,729 reviews
  • NC
    Nikki C.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Lovely subtle colour

    Pleasantly surprised by this - the colour is matte and subtle and doesn't crease or shift all day even on my quite oily skin. Surprisingly easy to blend as well - I've been using a small eyeshadow brush

  • LB
    liz b.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    transfer proof liquid eyeshadows

    I have 6 shades and both the matte and the metallic are stunning. the metallics are BEAUTIFUL on my brides especially. and they are basically transfer proof. some of the longest lasting eyeshadows ive ever worked with!

  • AG
    Amanda G.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Stays forever!

    I have never, ever used an eyeshadow before that stayed put without primer!!! You put this on and moments later it dries down and does. not. budge. I love the buildable color, the dry down is not too tight or irritating, and the product will last forever- a little goes a long way. Buying other colors ASAP.

  • LS
    Linda S.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Looks incredible

    This eyeshadow is so easy to apply - it goes on smoothly and evenly and never cakes. It lasts all day and provides full coverage while looking a little sheer and shimmery. Highly recommend.

  • KE
    Kristen E.
    Verified Buyer
    Reviewing
    The Liquid Eyeshadow Brush
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    The BEST blending brush!

    I have tried so many blending brushes for eye makeup, this one is the winner! It blends not only Gen See eyeshadows, but any eyeshadow seamlessly. I have purchase another one for travel and given to friends as a gift.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.