Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 5,898 reviews
89%would recommend these products
Customers Talked About
5,898 reviews
  • DL
    Debra L.
    Verified Buyer
    Reviewing
    The Rose Water Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Fab EyeMake-up

    Usually I end up underwhelmed when I buy MakeUp sight unseen. This was a winner! Smooth. Easy to blend. Buildable. Love the brush I ordered to go with it.

  • F
    FLowry
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Believe the hype!

    Kept seeing this on my Instagram feed and loved the Rose Water shade. Took a chance and well! The hype is to be believed; gorgeous colour, flawless application and doesn’t move all day. Just magical ✨

  • JN
    Jeannine N.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Sat satisfied customer

    Love the Matt Linen eye concealer cream it lasts all day doesn’t rub off. Very easy to apply and a little goes a long way. One of my favorites.

    I also want to say the Customer Service from this company is amazing.

  • ML
    Ms. L. B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great eyeshadow

    I’m really impressed with this product. It is so easy to apply with a brush and stays put all day.

  • FH
    Flor H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow REEF 01 Vibrant Matte Peach
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Get it! It is worth it

    This is definitely the easiest eyeshadow application I have ever done. This is from someone who can barely do her eyeliner. The color is perfect, and the coverage is fantastic.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.