Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 5,628 reviews
88%would recommend these products
Total 5 star reviews: 4.5k Total 4 star reviews: 420 Total 3 star reviews: 234 Total 2 star reviews: 168 Total 1 star reviews: 260
5,628 reviews
  • S
    Sunshine1
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    20 hours ago
    Great on crepey old lids

    Wow. I went to Sephora and tried all their liquid shadows but none blended well on my aged lids. This one went on perfectly looks great hours in and is definitely better than the other brands. Really happy with it. I’ve prefer make up online before and been disappointed. Not this time.

  • AP
    Angela P.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    21 hours ago
    Perfection

    This truly is the perfect color - believe the hype around this product! Excellent pigment payoff, easy to apply. This shadow has become my everyday go-to. Highly recommend!

  • SO
    Susan O.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow SHROOM 05 Matte Taupe
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Best eyeshadow

    This eyeshadow goes on creamy and dries fast. The color is beautiful and muted. I’m allergic to most eyeshadows but haven’t had a problem with Gen See.

  • CW
    Catherine W.
    Verified Buyer
    Reviewing
    The Liquid Eyeshadow Brush
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Good starter brush

    I bought the brush as part of a starter pack, a bit large for me but a good starting point with these eye colours that atr new to me

  • KB
    kristine B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ORCHID 03 Soft Matte Lilac
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Liquid eyeshadow

    I have 3 shades & love them all, especially since it stays on all day, & doesn’t crease in the middle & love the brush too

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.