Description

Set yourself up for summer with our curated set of glowy essentials to give you that just off the beach sunkissed, bronzed look. 

☀️ Clean Sheen Cheek + Lip Color in COCONUT

☀️ Mixed Media Matte Liquid Eyeshadow in ROSE WATER

☀️ Mixed Media Metallic Liquid Eyeshadow in MOONLIGHT

☀️ Cruise Liner Eye Pencil in NYC

☀️ Spectator Sport Mascara in BLACK: -Allure's Best Waterproof Mascara of 2023 + 2024 + 2025!

☀️ Pick Me Up Lip Matte Lipstick in ANITA

☀️ Clean Sheen Gloss in CRYSTAL CLEAR

☀️ The Mighty Makeup Bag

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Products are made in Italy, makeup bag is made in India
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 12,067 reviews
91%would recommend these products
Customers Talked About
12,067 reviews
  • ST
    Susan T.
    Verified Buyer
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Perfect for my older eyes

    I’m 69 years old and this eyeshadow is perfect for me. It’s easy to use and looks great! Makes me feel young again!

  • NC
    Nikki C.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Lovely subtle colour

    Pleasantly surprised by this - the colour is matte and subtle and doesn't crease or shift all day even on my quite oily skin. Surprisingly easy to blend as well - I've been using a small eyeshadow brush

  • DB
    Diana B.
    Verified Buyer
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Beautiful Color

    I love this eye shadow! I am 70 years old and have mastered the metallic shadow! My husband said “ your eyes look really nice!” After 40+ years this shadow is great! I am using less makeup and it looks good. I have three different colors, So easy to apply, does not crease, In short glad I found this product! The brush they sell with these is a useful tool .

  • LB
    liz b.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    transfer proof liquid eyeshadows

    I have 6 shades and both the matte and the metallic are stunning. the metallics are BEAUTIFUL on my brides especially. and they are basically transfer proof. some of the longest lasting eyeshadows ive ever worked with!

  • KS
    Katherine S.
    Verified Buyer
    Reviewing
    Pick Me Up Lip Matte Lipstick
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Perfect lasting matte lip

    Love that this is clean. The shade Margaret is a perfect pinky brown that I wear every day. I am 55 and find it's not drying and lasts well. I wear it with the recommended lip pencil

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.